The W has been on the strip since day one. Hand-drawn, pixel-perfect, cut from ink. It's been on the site, on the cards, on the window stickers. Now it's in your hands — officially.
Today we're launching W.O.R.K. — the WestSide Open Resources Kit. Everything you need to represent the precinct correctly, whether you're a member putting the badge on your website, a journalist covering the strip, or a designer building something for WestSide.
The mark is free to use. Commercial licence included. And if you're a graffiti artist — full unrestricted licence. The W was made for the streets.
What's in the kit
The full W.O.R.K. kit is available to all WestSide members and includes the logo in every format — white on black, black on white, knockout — across SVG, PNG at 32px through 1200px, and size-variant downloads for every use case from favicon to print. Brand colours, typography guidelines and usage rules are all in there too.
For media — the Press Kit is public. It has the 512px versions of both primary logo marks, a boilerplate paragraph, key facts about the precinct, and a direct line to Ryan for media enquiries. Everything a journalist or photographer needs to cover WestSide without having to hunt.
About the mark
The WestSide W didn't come from a design brief. It came from a sketchbook. The mark is an original hand-drawn design by Hastings artist MintFace — one of the precinct's own. It was built to be reproduced at any scale, in any medium, from a website header to a vinyl cut on a shopfront window.
The licence
The W.O.R.K. licence is built on a Creative Commons Attribution foundation — commercial use is permitted for all members and media. The only clause that bites: we reserve the right to revoke usage if the mark is used in a way that contradicts the values of the WestSide community. That's not a legal threat. It's a community standard.
For graffiti artists — that clause doesn't apply to you. Full licence. No conditions. The W belongs to the streets as much as it belongs to the strip.
Full licence terms are in the W.O.R.K. kit.