
Hastings City's WestSide connects locals, visitors from the North and South, and hard working Hawke's Bay entrepreneurs who have made WestSide their nine to five home.
WestSide exists to amp up the signal for the businesses, people and stories that make the western end of Hastings one of the most high energy zones in Hawke's Bay.
We believe that when a community can see what's already on its doorstep, the foot traffic grows, the conversations start, the scooters hoon through and the street pops with vibes.
An interactive map and directory covering every business on the strip — tech, food, fashion, wellbeing and more.
The Westies editorial series goes deep on the people behind the businesses — their journeys, their craft.
A social-first platform that celebrates what's happening on WestSide in real time, every week.
Prime listings, featured promotions and the Join programme help businesses grow their profile and reach.
The daily feed for everything happening on WestSide and across Hastings City.
Business spotlights, events, new openings and street life — live.
Ryan Jennings is a Hawke's Bay-based entrepreneur, author and digital strategist with a career built around connecting communities and building organisations that last.
Most recently he served as CEO of Buy NZ Made, leading one of New Zealand's most recognisable business membership organisations with over 1,400 member businesses across the country.
"The London tube map fascinated me in its ability to simplify location complexity through a visual design for millions of people. Now we have that same visual design language for WestSide Hastings."
— Ryan Jennings
He is the founder of The Line Gallery at 318 Heretaunga St West — home to a global digital art movement with over 750+ members worldwide at theline.wtf. As an artist he works under the name MintFace, known for his large-scale paintings that are on permanent show at The Line.
WestSide is Ryan's latest project — a belief that the WestSide deserves its moment, and that the right digital platform can help make that happen.
Led New Zealand's premier business membership brand with 1,400+ member companies across every industry sector.
Founded the digital art community — now a global movement with over 750+ members, headquartered at 318 Heretaunga St West, Hastings.
theline.wtf → mintface.art →
Ryan's book for New Zealand business owners — practical strategies for success written from the inside of the NZ business community.
View on Amazon →Prime listings, editorial features and the full directory are open to all businesses on Heretaunga Street West and surrounding streets.
Get listed →